The Objective

Delta Airlines was going through a rapid change in 2001, and had several goals to meet for the foreseeable future. With online travel changing on a daily basis, Delta Airlines needed a solid website and online marketing presence for it’s leasure and business vacation market.

The Solution

David Bisset of Dimension Media assumed senior web development responsibilities and worked with several Delta-appointed marketing and technology organizations to help new product placement and marketing strategies for deltavacations.com, Delta’s primary vacation travel website. In the process, David Bisset was also able to assist in the user interface and development of a new deltavacations.com booking engine.

The Results

• Increase in taffic.
• Easier and faster online booking experiences.
• The same technology was able to be duplicated for Continential Airlines, saving valuable time and cost.