The Objective

Clear Channel needed a way to boost viewership on it’s South Florida websites when local events, such as concerts, were taking place. Clear Channel approached Dimension Media for assistance in late 2004 with the need for promoting live events online.

The Solution

Dimension Media developed a solution to provide live video streaming for several Clear Channel events, and to be able to provide on-site video transmision of content to viewers live on Clear Channel’s radio websites. Dimension Media managed to provide the ability for sponsored commercials to be played at various times in the video stream, allowing Clear Channel the ability to provide additional exposure for their clients.

The Results

• Overall increase in web taffic.
• Hundreds of visitors every hour watched live interviews of famous singers and bands, exclusive content not seen anywhere else.
• Video archives provided to Clear Channel for continuing use in promotional materials (downloadable movies, mp3s, etc.)