The Objective

The Andy Roddick Foundation approached Dimension Media in late 2004 with a request to take over responsibilities of maintaining the current site. A short time afterwards, it was requested for a new Web site to be built along with Andy’s charity website. The Foundation needed a Web site developed that would easily allow them to post articles and allow fans easy access to photos and other content.

The Solution

We developed the framework of the site based on a combination of open source software and custom written application which permitted the Foundation to do everything they wanted (and more). We also designed the site to be flexible enough so that it could grow with the content.

The Results

• Reaches hundreds of thousands of vistors per month.
• 200 Percent increase in traffic over 12 month period.
• Over 10,000 orders in less than a year from established ecommerce store.